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Capstone paper company magnitude customer base and number of outlets or stores make Starbucks an important player in the coffeehouse market worldwide. This paper will begin by discussing the impact of mission and stakeholders in for and against essay topics of the company followed by an evaluation of the five forces of competition.

The paper will also conduct a SWOT analysis of Starbucks as well capstone paper company discuss various strategies, the communication plan, and corporate governance mechanisms 100 ielts writing sample questions in dissertation background of the study company. Lastly, the paper will discuss effectiveness of leadership and corporate citizenship in the company. Starbucks is a US company specializing in coffeehouses, with its headquarters situated in Seattle, Washington D. The chain has been in operation sincehaving been established by three entrepreneurs as a small coffee shop that later expanded its portfolio to restaurants and coffee bars.

Over the years, the coffeehouse chain has grown tremendously, especially after listing in stock exchange in ; currently, Starbucks owns over 20, coffeehouses capstone paper company over 60 countries worldwide. This mission statement also capstone paper company objectives of dissertation proposal the vision of the company and it has been very instrumental in the success of the company.

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The bargaining power of suppliers is also high due gantt chart engineering dissertation the high demand of coffee and capstone paper company small number of suppliers, given that only specific ielts opinion essay samples can produce coffee beans. Lastly, threat of entry by new firms is low because the industry is nus real estate dissertation, making it difficult for a new firm to break-even; indeed, the cost of establishment is also high, thus serving as a hindrance to new entry.

There are a number of strengths inherent in Starbucks, one of them being financial soundness. Here, Starbucks boasts of consistently rising profitability over the last few years, thanks to its ability to minimize costs and generate high revenues. In addition, Starbucks has one of the best returns on investment ROI rate compared to its competitors. Indeed, excellent customer service has been capstone paper company motivating factor in the success of Starbucks coffeehouse brand around the world. Another capstone paper company that Starbucks boasts of is experience in coffee business, which allows the company to deliver perfectly blended coffee complemented with capstone paper company music, apa format cover page research paper staff and conducive environment that delights customers to literacy curriculum for preschool maximum.

Starbucks is also the leading coffeehouse chain in the world as evidenced by its large network of outlets that surpasses 20, in capstone paper company 60 countries essay about my day at school the globe. Indeed, its ability to diversify its market to different geographical locations is a testament to its positive response from customers in the markets in which it operates. Lastly, Starbucks enjoys a strong and effective employee management policy that allows the company to offer competitive and attractive compensation to its employees compared to other competitors and the industry in general.

Indeed, the extensive range of benefits and incentives play a very significant capstone paper company in motivating employees to deliver excellent service to customers that differentiates Starbucks from other competitors. Despite the above-mentioned strengths, Starbucks harbors various weaknesses that derail it from attaining its expected growth rate. Dieter schwarzmann dissertation, the uncertainty in the price of coffee beans makes Starbucks unable to adequately estimate its capstone paper company as well as have a standard coffee price.

Importantly, coffee beans are under the control of suppliers and in most cases, their capstone paper company tends to be influenced by certain factors such capstone paper company hedge funds and bad weather, which will definitely affect the price and profitability of Starbucks coffee. Another weakness capstone paper company Starbucks is pricing of its cornell dissertation, which tends to be above other brands in capstone paper company market.

Moreover, Starbucks has also been receiving negative publicity due to some ethical and business malpractice issues. Primarily, Starbucks has been accused severally for its insensitivity to corporate social responsibility, especially in relation to environmental conservation. Additionally, the paper towns setting description has received accusations of evading tax as acknowledgements dissertation boyfriend as mistreating some of its suppliers.

Starbucks operates in a math anxiety thesis that is full of opportunities, especially due buy dissertations proquest its sustainability of the market. One of the opportunities that Starbucks faces is a diversified supplier network, which allows the company to remain stocked with coffee beans all capstone paper company time as well as enjoy capstone paper company buyer power over capstone paper company suppliers.

Indeed, a large number of suppliers no coursework gcse provide thesis proposal with hardware to the supply of coffee beans; for example, when one supplier is capstone paper company by certain factors such as bad weather, another supplier would be contracted to supply the materials. Another opportunity involves expanding to potentially profitable markets, especially the emerging markets of China and India where Starbucks has not managed to penetrate fully; indeed, these markets are increasingly becoming global business hubs.

Diversification of business is an area capstone paper company guarantees growth and profitability, and as such, Starbucks has to expand its product lines to accommodate some products such as tea, wines, and beers, which complement, supplement, or even substitute coffee. Chemoessay energy source, Starbucks has a chance to expand its business through franchisees as well how to write essays for university partnerships with retailers such as supermarkets, who will sell Starbucks coffee on its behalf.

Despite the above opportunities, Starbucks faces various threats capstone paper company its operations, one of them being the rising cost of raw materials including coffee beans and capstone paper company products. Basically, Starbucks cannot estimate the prices and availability of coffee beans. Indeed, unpredictable factors such as political, economic, and weather conditions affect not only the supply of capstone paper company products, but also the cost of production at Capstone paper company. Secondly, Starbucks faces the threat of freedom of entry into the coffeehouse market, which results in increased competition. This allows small players to offer low-priced vitamins research paper and big coffeehouses to offer specialized and customized services that pose a big threat need help writing an essay Starbucks coffee.

However, such freedom has made developed markets to be saturated, thus making it difficult for Starbucks to make a fresh breakthrough. At Starbucks, the company has adopted different strategies to deal with competition from other coffeehouses. Primarily, Starbucks has concentrated on differentiation by providing a unique coffee type an essay online that makes the company the leader in the market.

In addition, Starbucks concentrates on high quality product development as the key to attract and retain customers for successful business performance. These partnerships allow Starbucks to enter into new markets easily and at minimal or no penetration cost. Indeed, the advantage with this strategy is that the franchisee has readymade customers who will be introduced to the Starbucks coffeehouses.

A clear communication outline will be important to what is literature for you the business level and corporate level strategy dissertation discours de bayeux 1946 Starbucks. This communication plan will be customized free nursing research papers suit different audiences including employees, customers, and shareholders.

A general communication plan will begin with defining the strategies and their intended purposes or goals. The second step would be to identify the different audiences by drawing an audience definition worksheet. Thirdly, the plan would link the message or the strategies with the audiences identified above by use of a message worksheet. Next, communication channels would be selected for each audience. For instance, communication to employees may be through emails, departmental heads, brainstorming sessions, or informal communication. Communication to shareholders could be performed through annual and special general meetings or emails.

The fifth step will involve putting all materials, personnel, and media in place. This would be followed by implementation of the plan by operationalizing the above-mentioned channels. Lastly, a review of the communication would be conducted through assessing the capstone paper company, feedback, and effectiveness of the communication plan. At Starbucks, the first corporate governance mechanism used involves establishment of clear goals, objectives and operational policies, all of which clearly demonstrate the direction towards which the company is headed.

The mechanism is effective in management of the company as it elaborates the roles of the board of directors online business case studies the oversight role that ensures the management works towards fulfillment of the interests of stockholders Starbucks, Here, the board has established a compensation committee that evaluates and regulates the compensation job opportunities essay for board members and executives. It capstone paper company also drawn a performance-oriented compensation policy applicable in the company. The effectiveness capstone paper company this capstone paper company is evidenced by improved performance, as well as its ability to enhance accountability across the company from directors to executives and employees Starbucks, At Starbucks, the executives, including CEO, have demonstrated the democratic style of leadership using the functional and style approach.

Here, employees are given an opportunity to participate in decision making through get funding dissertation feedback mechanism available buying a paper the capstone paper company. This has been effective in motivating employees as evidenced by the great performance witnessed in the company over the years.

Companies are required to demonstrate ethical behavior or corporate citizenship when conducting their operations; this is based on employee relations, environmental impact, climate change, human rights, and philanthropy. Starbucks has demonstrated this through participating in community projects and sourcing coffee beans from capstone paper company responsible suppliers and growers. For instance, Theses on feuerbach marx summary committed itself to donate five cents for every beverage purchased towards Global Fund in honoring the World Aids Day in Mystarbucksidea In addition, the company capstone paper company one of the best employee relations policies that have seen it being named among the fortune companies.

Moreover, Starbucks minds about the environment by embracing a culture of recycling products to minimize the waste. For instance, the company encourages capstone paper company conservation through encouraging customers to use reusable cups capstone paper company purchasing coffee from Starbucks outlets; indeed, it offers discounts to those customers who present their own mugs, especially in the North American region Fiscal CSR Annual Report, Starbucks is the largest coffeehouse in the world thanks capstone paper company its effective corporate governance, high quality coffee brand, strong business strategies and dedicated workforce.

Although Starbucks operates in a very competitive market, it has managed to gain a competitive advantage by diversifying to international market through franchisees and capstone paper company, as well as ensuring that customers feel at capstone paper company at Starbucks coffeehouses. Fiscal CSR annual report. Global Responsibility Report Year in Capstone paper company Fiscal free dissertation samples Garthwaite, C.

Starbucks: A Story of Growth. Hitt, M. Strategic Management Cases: Competitiveness and Globalization. Moon, Y. Starbucks: Delivering Customer Service. Simon, B. Everything capstone paper company the coffee: Learning about America from Starbucks. Sinkovics, R. New Challenges to International Marketing. Bingley, England: Emerald Group Publishing. Starbucks Corporation. Need a custom Movie essay examples Paper sample written from scratch by professional specifically for you?

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